Win At All Cost

In this recently updated sport psychology article we look at the pros and cons of having a Win At All Cost approach to your performance. After reading, join the conversation by adding a comment or a question below.

The ‘Win At All Cost’ Mindset

I know for a fact there are many athletes and coaches out there who still believe that having a “Win At All Cost” mindset is something to be admired and developed. For those who understand the downside of an obsession with winning (outcomes), it is far less appealing. The irony is that very few of the world’s best try to literally win at all costs. Most of the time, it’s more of a ‘win at some cost’ type of mentality.

It is more their obsession with effort and their training processes that got them to the top. We are much less likely to hear about the athletes, coaches and performers who had/have a Win At All Cost way of thinking. Why not? Most of them crumble under the weight of frustration, pressure and disappointment well before they become newsworthy.

For many years, when I thought about a well-known athlete who personified the ugly side of Win At All Cost, it was Lance Armstrong. He was so obsessed with winning that he was willing to use systematic doping to improve his results. I must admit, before he got caught, I was one of the many who loved Lance. Without knowing the full story, I thought he was the personification of mental toughness.

It’s Fine To Want To Win But …

There is nothing wrong at all about wanting to win. In fact, there is little wrong with always wanting to win. But there is when it comes at the cost (detriment) to others and yourself. So it’s really the ‘At ALL Cost’ aspect of trying to Win At All Cost that is the central issue. All cost, think about it. Is the amount you have to spend more significant than what you can get back? What is the cost to your mental health and your relationships? How many failed marriages are worth an Olympic medal?

At Condor Performance, we encourage those we work with to push this obsession with winning towards their preparation and their processes. Why?

For a start, we have a much greater influence over our processes compared with outcomes. This is a really key concept. Let me generalise. In individual sports, like motor racing and badminton, for example, an athlete has some influence on whether they win or not. It cannot be more than that because there are a whole bunch of other people who are also trying to win. When we consider a result such as who wins a tournament, there can only be one winner, so your result is highly dependent on what the other people do. For team sport athletes, the amount of influence an individual has on winning is even less. Why? More people are involved in the outcome.

A recent example is the goalkeeper of the England Women’s Football (soccer) team. Mary Earps basically did not put a foot wrong in the final of the women’s FIFA World Cup versus Spain – which included saving a penalty – but she still ended up on the losing side.

Spectrum of Influence

With this in mind, one very beneficial exercise is to do the following. Grab a blank piece of paper and draw a line in the middle. On the far left-hand side of this line, write the words ‘zero influence’. On the opposite side, jot down the words ‘maximum influence’. If you want to, you can write ‘some influence’ in the middle. Now brainstorm all the different types of results and training sessions you can come up with for your sport/performance area. Try and write them roughly in the correct position on this Spectrum of Influence. Less influence to the left, more influence to the right.

Notice anything? If you did, add your observations to the comment section below.

Improvanism As A Solution

One way to find the correct balance between winning and everything else is to become an improvanist. What on earth is an improvanist, I hear you ask? An improvanist is basically more interested in constant, slow improvements than bigger-picture outcomes. These improvements are ideally measurable subcomponents of their sport or performance area. For example, maybe a gymnast is trying to become more physically flexible. So he puts more emphasis on the quality and quantity of his weekly stretching sessions compared to how many points he accrues on the weekend. In other words, his main goal (where his energy goes) is to improve a bunch of stuff that he had a lot of influence on. But in the end, he is hyper-aware that his chances of a medal depend hugely on the happenings of his competitors.

The Japanese even have a word for this. Kaizen, roughly translated, means constant improvement. Improvanism will be the topic of a future Mental Toughness Digest article, so if you have yet to sign up for our email notifications, you can do so here. This way, as soon as this and future articles are ready to be read you’ll get an email direct to your inbox.

As always, if you feel like you’d benefit from a professional helping hand, then get in touch. You can either complete the Contact Us form here or just send an email to [email protected]. We will try to respond in less than 48 hours.

The Upside of Anxiety

Why does anxiety have such a bad reputation – especially when it comes to the impact on sport and performance? Our Founding Sport Psychologist addresses this question and many more in this brand-new feature article.

Is there really an upside to anxiety?

What … There Is An Upside of Anxiety?

Not too long ago, I was pulled into the General Manager’s office of one of the sporting teams that I’ve been working with for the last two years. I was told that my intensity was creating some anxiety for the players, especially before matches. He asked me, “Isn’t a sport psychologist supposed to reduce anxiety rather than increase it?”

My answer was simple … “no”.

What this short conversation made me realise is just what a bad reputation poor old anxiety still has. And how the general appraisal of anxiety is far, far worse than this very normal, common, sometimes helpful human emotion.

The concept that anxiety is bad and that eliminating it or reducing it is good for performance is arguably one of the most damaging myths floating around out there.

A Neurochemical Look At Anxiety

Let’s take a neurochemical look at anxiety first and foremost. Obviously, with full appreciation of individual differences, most people’s experience of anxiety is generally an increase in arousal (not that type 🤦). Not always, but often, this takes place before or during an important event or moment. Due to this, our bodies try to help us by releasing hormones like norepinephrine, adrenaline and dopamine. These hormones are typically very beneficial, but they do often feel unsettling. So, in many ways, anxiety is an umbrella term used to describe some of these many internal sensations:

  1. Thoughts related to appropriate worrying. “I really hope I don’t stuff up in tomorrow’s final”.
  2. Bodily Sensations – Feeling nervous, restless or tense. Having an increased heart rate. Breathing rapidly (hyperventilation), sweating, trembling. Having trouble sleeping. Experiencing gastrointestinal (GI) problems (butterflies). Wanting to go to the toilet more than normal (for both numbers ones and number twos).

You will see that I have not listed the word ’emotions’ above, as typically, this refers to an individual’s unique experience. For example, when I am nervous, I tend never to sweat, but for others, this is the very first thing that might happen.

Misinterpretations Galore

Where many people go wrong is that they essentially misinterpret the above internal stimuli. Instead of seeing them as either very normal in the lead-up to something important (or even useful), they see them as a problem. They drastically misread these sensations as being an impediment to optimal performance.

So they don’t just worry; they worry about worrying. Or worse, they panic about the worry. This is called metacognitive worry. Sometimes, it can be useful to break down an individual’s experience of anxiety and just determine whether or not it’s actually possible to perform competently.

For example, lack of sleep. Next time you have a poor night’s sleep, go out and train and see what happens. The scientific evidence on sleep deprivation is incredibly clear now. Individuals would need to experience five or six consecutive nights of very poor sleep before it started to have a dramatic impact on anything that they were highly skilled at. One night of prank calls from the team’s practical joker isn’t going to do much.

Some of these misinterpreted reactions of anxiety are actually very beneficial. Look at how the body generally will increase our need to go to the toilet before an important event. Particularly in sports, it is obviously better if you have “emptied” your bladder and bowels well before the gun goes off. That’s all your body is trying to do. To help you. And yes, the fact that you have to go to the loo more often than normal is just a natural consequence of this.

And an increase in breathing rate …. fairly obvious, right? You get the picture.

Not All Anxiety Is The Same

I want to be absolutely clear here that I’m not suggesting that all forms of anxiety are harmless and/or beneficial. Clearly, there are some situations where the original experiences of nervous energy are so powerful that they genuinely block other homeostatic processes. Such as breathing, for example. However, even in these extreme clinical situations, a portion of the problem is caused by the misjudgement of the original internal stimulus.

But the vast majority of ‘anxiety situations’ that come across our desks as sport and performance psychologists are not these extreme types. It’s the normal kind, the healthy kind. It’s the upside of anxiety because the client is invariably involved in some fairly important stuff. Think Olympic Games and/or performing open heart surgery on a toddler. That kind of stuff.

The Inverted U Hypothesis

A large part of anxiety’s poor reputation can be traced back to a theory that is often called the Inverted U hypothesis. In summary, it suggests that too little or too much anxiety is bad for performance. As per the above graph, an upside U or inverted U. I remember very clearly being taken through this theory during my Masters of Sport and Exercise Psychology at Western Sydney University back in 2004. Back then, I did not question it for a nanosecond. Even worse, it was a significant part of my consulting in the first years of Condor Performance. I organically moved away from using it when I realised that the frameworks related to Psychological Flexibility were far more effective.

But it was only earlier this year, when we had the pleasure of having legendary sport psychologist Jonah Oliver attend our annual Condor Performance Summit, that I realised just how ridiculous this theory was.

You see, the theory is one of the most flimsy ever from a scientific point of view. The Yerkes-Dodson Law’s original formulation derives from a 1908 paper on experiments in Japanese dancing mice learning to discriminate between white and black boxes using electric shocks. This research was largely ignored until the 1950s when Donald O. Hebb’s concept of arousal led to renewed interest in the Yerkes-Dodson law’s general applications in human arousal and performance. But virtually no thorough investigation was ever done to prove that elite human performance depended on some anxiety and suffered from too little or too much. Yet, it was assumed to be true and still is in most circles.

So I Leave You With Some Facts …

  • Well-rehearsed gross motor skills are incredibly independent and stable of whatever emotions are being experienced at that time. But as long as these emotions are allowed to exist in their natural state. Anxiety is just one of the many different emotions we experience. In brief, you can perform optimally whilst you are very, very nervous.
  • Fine motor skills and/or novice motor skills are more vulnerable to some common byproducts of anxiety (e.g. shaking), but even in these situations, it’s still the misjudgement of the anxiety that is the greater threat to performance.
  • Anxiety, as with all emotions and many thoughts, is an outcome. It’s a consequence, a result of something. And therefore, we only have a small amount of influence on it.
  • The best way to manage anxiety is to accept it as a normal, healthy part of the human experience. It is even better to see it as an indication that something important is on the horizon. Notice it and commit to the actions/processes of the task at hand.
  • Trying to reduce anxiety is an example of experiential avoidance. Below is a great 4-minute video on experiential avoidance that is worth watching.

And As Always, If You Need A Hand …

Then get in touch via one of these methods: ⏩ Email us directly at [email protected] and let us know more about you and how we can help. ⏩ Fill in one of our four Mental Toughness Questionnaires and tick the box at the end when it asks if you’d like to receive info about our services. We typically respond within 48 hours.

Ted Lasso Sport Psychology

What happens when one of our sport psychs sorts through the facts from the fiction of the immensely popular Apple TV series, Ted Lasso?

LOS ANGELES – JUL 15: Ted Lesso Cast at the Ted Lasso Season 2 Premiere Screening at the Pacific Design Center Rooftop on July 15, 2021, in Los Angeles, CA

Ted Lasso Is A Brilliant TV Show But …

Let me just start by saying I’m a massive fan of the show, Ted Lasso. 

For those who haven’t seen the miniseries on Apple TV, it’s well worth watching. The premise is a little bit far-fetched but highly entertaining. On top of the fun factor, there are some fantastic sport psychology concepts and messages contained throughout the seasons. But hidden subtly between the laughs and the logic are some lies. Due mainly to the popularity of the show I felt compelled to point out some of the aspects that are either inaccurate or unhelpful or even both.

I want to be absolutely clear that this is not a criticism of the storyline, acting, writing or premise of the show. But as an applied sport psychologist who has been working in elite sport for the better part of 15 years, there are just some things that are easier for me to spot compared with the layperson.

Ted Lasso Sport Psychology – Possibles

Before I get to the inaccuracies, I thought it would be sensible to point out a few aspects of the show that are totally possible and/or useful.

For those who have not seen it the main character Ted Lasso is an American football coach brought in to be the head coach of an English Premier League (football/soccer) team. It is entirely possible for an elite coach from one sport to pivot and apply his or her expertise in another sport. The reason for this is very simple. When we break down sporting performance into the five most important subcomponents, only two of these are highly sports-specific. Meaning three of the five parts are not. Using this logic it means that the majority of the work required at the pointy end of sport is very psychological in nature. This is the case with Ted Lasso, who is mainly operating as the team’s mental coach.

Yes in 2023 it’s still rare for a head coach to come from a sport other than the one he or she is known for but this is no reflection of the plausibility. The rarity is more a result of some uncreative decision-making at the Board and CEO level.

More Coaches Swapping Sports

This will eventually change. As will the frequency whereby qualified sport psychologists start becoming assistant coaches and head coaches. I talked through this latter prediction during my chat with fellow sport psychologist Dan Abrahams on Episode 103 of The Sport Psych show.

The second aspect of the Ted Lasso show that is realistic is the American’s coaching style. Again without wanting to spoil it for anybody who is yet to watch it, it would be fair to describe Lasso’s coaching style as laid-back and consultative. There is a lot of literature on the standard coaching styles in sports, but there is no doubt that fewer and fewer elite sportsmen and women benefit from a benevolent dictator. The players of the fictitious Richmond FC are not scared of their coach. They want to play well, in part, because they like him.

There are lots of other aspects of the show that real-life sporting teams would benefit from borrowing, such as:

  • Training is a healthy mix of fun and bloody hard work.
  • Players and coaches are encouraged to be vulnerable (I’m currently working on an article entirely dedicated towards this topic. If you are yet to subscribe to our notifications, you can do so here).
  • Good mental health underpins good everything else.

Ted Lasso Sport Psychology – Near Misses!

Let’s start with the sport psychologist that appears from time to time in the show. The character’s name is Dr Sharon Fieldstone played excellently by actor Sarah Niles. It is possible due to the popularity of the show that this depiction of this particular sport psychologist is the most visible since the professional was first conceived more than 100 years ago.

However …

Is the work that she appears to be doing in the show an accurate portrayal of what real sport psychologists do? Well, not the one writing this article I am afraid.

In most of the scenes in which we can get some sense of the topics discussed between Dr Sharon and the members of the club, she appears to be operating more as a therapist than a sport psychologist. Is there a difference, I hear some of you ask?

If not universally, there ought to be.

The majority of the work carried out by sport psychologists would ideally want to be around mental aspects of performance. At least 60% but possibly more. Sometimes the remaining work can and should be around general mental health, depending on which other qualified professionals might be available to the players and staff. Not on a single occasion can Dr Sharon be seen to be targeting an improvement in football (soccer) specific mental skills.

The Ideal

Given the budget at this level of sport, every club should have a minimum of at least two full-time psychologists working side-by-side. The first wants to be a qualified performance psychologist to predominantly target performance consistency through mental skills training. Working alongside this individual should be a non-sport psychologist who is in charge of the players’ mental health. There are dozens of recognised professions that – on paper – are able to do this role. These include but are not limited to:

  • Clinical psychologists
  • All other types of psychologists
  • Psychiatrists

So, despite Dr Sharon using the title of ‘sport psychologist’ she is not really carrying out the role of one. This is confusing and unhelpful for anyone trying to get a clearer picture of what we actually do.

In other words, the work that she is shown to be doing on screen – which is very much around mental health – does not have a direct link with winning more football matches.

Note above I use the word direct very intentionally. There is now absolutely no doubt that good mental health underpins sporting mental toughness. In other words, there is a robust indirect link between the two. In the same way, good physical health underpins excellent physical capabilities such as fitness and strength. But working on mental health does not automatically guarantee sporting mental toughness. Because the latter is a separate layer of the pyramid and needs to be targeted directly by different processes.

Get Out Of The Consulting Room

One reasonable way to get a quick idea of what the psychologist is working on is where the sessions are taking place. When I am physically in the same location as my clients very little of the work is occurring in a consulting room. It’s mainly in the locker room or on the training ground (see picture to the left).

When we see Dr Fieldstone doing her stuff in the Ted Lasso show it’s taking place in a consulting room. Highly valuable, but not typical sport psychology work as per the title on the door of the room.

Ted Lasso’s Four Keys To Success

Throughout the episodes, there is a crescendo towards the completion of a very special list. This list is basically the four key ingredients that Ted Lasso regards are the most important for success.

Spoiler alert!

The fourth one below is only revealed at the very end of the last episode of the third season so if you are yet to get to that part, then you may want to stop reading now.

  1. Conditioning.
  2. Versatility.
  3. Awareness.
  4. Self-belief.

I don’t have an issue with the first three of these. They might be fairly obvious to most operating in professional sports, but that doesn’t mean they can’t be added to a list. I love the second and third ones, but I wonder what processes need to be implemented to approve them. Not only in soccer/football but any sport where they could be regarded as performance benefits. But I do have an issue with the fourth one.

Self Belief Is Overrated

Self-belief is a controversial concept in modern-day sport and performance psychology. Self-belief is predominantly a collection of thoughts that revolve around how competent somebody feels they are at something.

The issue is when there is an implication that these actions need this self-assuredness. In other words, without a certain level of self-belief, the motor skills are in jeopardy … even if they themselves are highly proficient.

This is not true. Certain thoughts and feelings are (at best) a bonus to performance consistency but not a requirement. In other words, Ted, you don’t need self-belief to play good football.

Given this, to improve The Ted Lasso Sport Psychology list from above I would replace the fourth item with Psychological Flexibility. And if you want a hand in improving yours then get in touch by completing the form on our Contact Us page. We will try to get back to you within two business days.